HUNTINGTON LIBRARY

Rebrand Strategy, Editorial, Student Project

The Huntington Library is a collections-based research and educational institution in San Marino, California. It is steeped in history with a passion to conserve and to share its extensive collections from its Library, Art Collections, and Botanic Gardens to the community.



WHY︎

Huntington Library has been a crucial part of Pasadena, California’s history. It holds important research, and serves the community not only as a garden but as a research center. The Huntington’s current design is outdated and needs a refresh to bring in younger patrons.
MISSION︎

The goal is to create a more contemporary aesthetic to the Huntington in order to keep it relevant and sustain it with the younger generation’s patronage and want to go learn and explore. 
OUTCOME︎

Because conservation and sharing is fundamental to all the facets within the Huntington, the inspiration behind the brand identity was to celebrate the idea of the three parts of the Huntington coming together to form a whole. The idea of three itself holds a very significant value; it symbolizes wholeness and so the graphic use of triptychs and the lowercase 'h' being the logotype redesign was essential in conveying this idea. The lowercase 'h' has three points which represents each facet of the institution while the arc of the 'h' also represents one of the most prominent structures of the institution–the bridge. The color palette of the institution also follows this idea; each color is assigned to a specific facet; red is for the library, magenta is for the art collections and green is for the gardens.







LOGO


The idea of three itself holds a very significant value; it symbolizes wholeness and so the graphic use of triptychs and the lowercase 'h' being the logotype redesign was essential in conveying this idea.



Identity Explorations ︎
Redesigned Logo ︎






IDENTITY EXPLORATIONS







Website ︎













HUNTINGTON LECTURE SERIES


The lecture series is an ongoing event at the Huntington. I created an identity/campaign for their “East Asian Cartography” lecture. The posters explore the topic the lecturer focused on: China, Japan, and Korea’s map-making and the lthe unique qualitites of each country’s map that makes them distinguishable from each other.










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